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  1. March Madness = Search and AdWords Madness?

    Domain Adwords history for ncaa.com show that March is one of the only months that they concentrate on for the entirety of the year (besides employing a few ads focusing on NCAA football in November and December, which isn't quite as popular).

  2. Linking From Within: How to Generate Links Through Existing Relationships

    You can ask these strategic partners to link back to your domain. They’ll start asking questions like: Where are my competitor’s backlinks coming from? Can we get the same links? What strategies did they use to generate their links?