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Dollars Offline Marketing

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  1. Converged Media in Marketing Starts With Breaking Down Silos

    Speak in dollars. Forrester suggested a tactic that showed the dollars and sense of the final goal. Customers expect the connection between online and offline to be seamless. On one hand, the manufacturer's website said, tell us what you want to...

  2. Protecting Your Online Brand – Don’t Forget Your Nicknames

    The sooner your organization has a brand protection effort that is led and actively supported by the marketers responsible for your brand's online presence, the lower the risk is of incurring potentially millions of dollars in expenses and eroding...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Savvy SEOs can use offline measurement to justify offline marketing dollars allocation for content outreach and onsite content optimization. SEO efforts competing for offline dollars has historically been tough, as comparing success metrics has...

  4. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. Brick-and-mortar endcaps have proven effective in the offline world.

  5. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a lot of opportunity. Integrated agencies with strong digital arms will take their standard fare...

  6. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    While many in the community are bracing with the implications, others believe the feature won't have a significant impact on the industry’s ability to effectively optimize advertising dollars. Many of us have data at our disposal from offline...

  7. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Where it was that they once were worth a thousand words, images are now translating not only into words, but into real dollars for brands. Connecting digital experiences to offline and online retail provides a clear path of discovery, vetting, and...

  8. The End of Link Building as We've Known and Loved it

    Think like a pre-Internet marketer would when trying to decide how to spend their ad dollars. Participating in offline discussions that you can use to help drive online interactions is also a great thing to do.

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  9. Super Bowl 2010 commercials featured (again) on YouTube AdBlitz

    But, knowledgeable sources say it costs hundreds of thousands of dollars to take over the YouTube homepage to reach tens of millions of viewers with an expandable masthead ad. I talked with Aaron Zamost of Google Corporate Communications this week...