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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    In my limited experience with event sponsorship and booth participation, I know costs of participation and sponsorship can easily exceed tens of thousands of dollars. The most interesting takeaway for B2B search engine marketers involves the...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    According to Oklahoma Governor Mary Fallin, travel and tourism dollars generate over a billion dollars in annual revenue for Oklahoma's state and local governments and help to support almost 80,000 jobs.