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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Search results beware and be aware, customer service...

  2. Google AdWords Conversion Values Add Multiple Currency Support

    In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that accepts payments in other currencies will not have to convert the payment into pounds in order to reconcile additional currencies into...

  3. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    So what does that equal in traffic and dollars? Google Panda 4.0 rolled out in May and several websites were crushed in the process. Searchmetrics came out with a report following the announcement to show some sites were experiencing an absolute...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    Though remarketing pays dividends, it's important to respect users with careful frequency capping and respect dollars by tracking real incrementality. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more...