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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Though remarketing pays dividends, it's important to respect users with careful frequency capping and respect dollars by tracking real incrementality. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more...

  2. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Despite spending billions of dollars in the Google auction each year, unlocking the secrets to a higher Quality Score has proven difficult for brands since they have little information about the right timing, ratios or cause and effect that...

  3. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    During the two readings of the bill, the Senate concluded that, "No federal agency should use taxpayer dollars to purchase a report from the National Technical Information Service that is available through the Internet for free.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I'll let you decide if the estimated PPC budget using our tax dollars of over $539,255 per month is a good Investment. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?