Wet Dog - Aggressive and foxy with notes of musk, wet towel Canned cat food - Week-old salmon mixed with cardboard and vinegar Googleplex - Sun, trees, moonshots, optimism, multi-cultural food, over-heated computers, and five-toe shoes
It’s like get a handful of links if you’re trying to rank for “dog food”, your best link, quality wise, is someone who already ranks for “dog food” in the top thousand, if not top hundred. You don’t want to just have “dog food” as all of them...
For example, let's consider a fictitious pet store that releases a new coupon code for dog food. However, this pet store would be better served putting the coupon code on their existing dog food page and posting that URL to those sites.
The Dog Groomer What if you are a dog groomer? I'd do the same with local pet stores and shops that sell pet food and accessories. I can also buy links from this or that domain hoarder who is happy to make a quick deal with me.
But a small pet store in Pacific Beach may want to start off by targeting more specific keyword phrases like "dog food in pacific beach" and work up to more competitive terms as its Internet footprint grows.
If you manufacture dog crates that you usually sell to dog breeders, make a donation to the animal shelter or ASPCA. If you wanted to promote a local Chinese food delivery place that had a delivery radius of 5 miles, you wouldn't be dropping menus...
Intermission time means its time for another retro Google logo, this time on the movie screen, where the letters becomes static food cartoon figures – a drink with a straw takes the place of the second “o” while a hot dog serves as the “l...
Eat Your Own Dog Food The birds are in the trees, the heavy winter clothes are gone. People are up in their attics or out in their garages piling up their old unwanted junk to sell to their neighbors and to make room for the new junk that they’ll...
Variation: A version of an element that you’re testing (image of a dog vs.cat vs.bird) Treatment 2 – Social Proof: “9 out of 10 Cat Lovers Recommend Happy Cat Food” Treatment 4 – Green: “The Only Organic and Vegan Cat Food Approved by Vets”
Did they get more food when they whimpered, or lay down at our feet, were we more sympathetic to an apparently happy wagging dog or to one who had it’s head down and tail between it’s legs? It wasn’t uncommon to see the same dog approach our table...
Put another way, you’ll get much further writing specific ads that target “cat food”, “dog food”, and “pet food” keywords individually than as a group. Like a physical for your account, good auditing helps to catch bad habits and some warning signs...
If you think about it, the Internet would be better if we had an accurate notion that you were a real person as opposed to a dog, or a fake person, or a spammer or what have you. Food for thought. To say Google is completely voluntary is like...
Page C will be the sub category of "Dog Food" and isn't linked to in the global navigation template. Therefore the only page that currently links to the dog food page (Page C) in our example is the category page for dogs (Page B).
If you use Insights for Search and type in "hot dog" and look at their results by country searches, the number one result is Hungary. Hey, if they listed it as 'Hungry' it would have been more obvious, but to think there were more searches for hot...
For example, think of a situation where you're bidding on vegan dog food (broad match), and your ad consistently appears at auction position 1 when the user enters vegan dog food, but your bid is too low for the ad to show (on the first page) when...
But, what if you could target someone who searches, say, "organic dog food" with a banner ad on the Display Network? Trends set into motion last year -- new ad formats, an emphasis on display, a local PPC push -- are on a collision course with the...
For example, instead of just dog food, which could attract pet and cat queries on broad match, you might add +dog food. Have your campaigns? Chances are there are new ad formats and targeting options that you missed in the whirlwind of announcements.
So if you target "dog food" in your optimization efforts, you're also helping to optimize for all relating permutations of "dog food" like "dog food for sale," "discount dog food," or other permutations found on your site.
Let's say you sell dog food. "The Google Tax: The High Price of Free Search Marketing Tools," outlined some of the opportunity costs associated with common PPC techniques and tools, including: Targeting CPA vs.
I'm not totally sure what breed of dog that is. I think the choice of a dog as a mascot is an appropriate, if obvious, one. I'm pretty sure i'd rather be called a dog. Then again, a few months ago, we took my dog with us to lunch and put out some...
