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  1. "Content Performance Marketing" – 3 Steps to Future Success

    First, you’ll need to understand what content metrics matter. Content type: How does standard text content fare against video or other visual content amongst your audience? As brands and marketers, we’re at a fork in the road when it comes to...

  2. How to Work When Nothing Seems to Work

    All too often, it’s just a matter of trust. Hide your reasons for addressing the matter; be explicit about what things need be done when, how, and why It’s kind of like being a coach for a high-performing player that does not want your help.

  3. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's business model is to charge for advertising space. Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the...

  4. Last-Minute SEO - Here Come the Holidays!

    Why does that matter? It does not mean hawking your wares without regard for contextualizing the conversation and making it meaningful to the people with whom you talk. Now, does this mean you shouldn’t have a paid strategy just like you have an...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    I wanted to provide some examples about why I think no matter if your program is a home run or a sinking ship, digging into the details matters. The depth of targeting does require some extra work. We both got our start at the same place but since...

  6. 14 Top-Notch Resources to Help You Become a CRO Expert

    He raises controversial points like your conversion rate doesn't matter and why too much segmentation is bad for your marketing. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and most KPIs that matter to...