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  1. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Social signals: Get some shares for these documents (naturally or unnaturally…up to you). The next step, it's time to leverage that proprietary intelligence that you acquired during this process and apply it to keywords (and corresponding documents...

  2. Search Engine Forums Spotlight

    Preserving history: Documents are drying up and disappearing. Link Building With Affiliate Programs -- Does it Work? Does link building with affiliate programs work? If so, does anyone know of any affiliate tracking software that is particularly...

  3. Behind the Scenes at Yahoo Labs, Part 3

    I also think that Yahoo will have nailed user intent to the point that we will be able to tailor the result set to focus on documents that satisfy the need behind the query, instead of returning results that merely contain the same words as in...