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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    If yes, please provide documentation. Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local organizations.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. In fact, research from Google indicates 70 percent of mobile searchers said they click to call...

  3. Google Penguin Got You Down? Work on Customer Service

    Small business needs to invest in documentation and training to make certain staff can achieve this goal. Many businesses suffered drops in their rankings with the most recent Google update. While some customers still have healthy organic traffic...