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  1. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. When was the last time you used a single-word search term to find what you were looking for?

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    According to their original patent (US 8015162 B2), detecting duplicate and near-duplicate files detecting duplicate content started by utilizing two algorithms (Broder and Charikar) that worked by identifying document fingerprints, a method...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Your inspiration and reason for writing that article or document, the audience you had in mind, how the piece ties into overall plans and goals, along with distribution and promotion plans - that is content marketing.

  4. Twitter Speak From @ to Z – Terms & Definitions

    This refers to how many letters, spaces, and punctuation are in a tweet (just like you're used to when talking about any type of word document, article, etc. When people talk about retweeting something they will say the word "retweet," but if you...

  5. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    An Excel spreadsheet is a great way to document this effort. Sometimes font codes get dropped into a page inadvertently and make a letter or a word look funny. Launching a website is a little like making homemade soup.