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  1. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. And while that is true to some degree, it is also a view that is dangerously one-dimensional...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    According to their original patent (US 8015162 B2), detecting duplicate and near-duplicate files detecting duplicate content started by utilizing two algorithms (Broder and Charikar) that worked by identifying document fingerprints, a method...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Your inspiration and reason for writing that article or document, the audience you had in mind, how the piece ties into overall plans and goals, along with distribution and promotion plans - that is content marketing.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Document key ideas and recommendations for how your insights translate to design elements and experiences. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the...