Panda is a Document Classifier Do you think your site has been hit by Panda? While Google has now rolled the Panda algorithm into the main algorithm, many publishers have never recovered from the many Panda updates that took place before this...
In the linkable asset topic ideation document, I usually identify traffic intent as high, medium or low intent, again pairing it with keyword opportunities, search demand and asset types. Assuming you've analyzed all your other keyword...
Simply document the demand for payment on your spreadsheet and include these sites in your Disavow file. In the aftermath of that rollout, webmasters that were affected are now desperate to recover. Some are looking to toward the Disavow Links tool...
If you document these attempts well this will satisfy Google that you have tried. If so, you're probably wondering why a site like yours would get such a request. Let's look at why webmasters and business owners send link removal emails, and how to...
Remember, you want to document all of your hard work to make sure you are accurately tracking removals (and in case you need to file a reconsideration request at some point). With the release of the much-anticipated algorithm update, many in the...
Finally, given there are keywords in the anchor text, related posts are an internal linking mechanism that reinforce the semantic relevance of a document they're linking to. Your blog is a powerful tool.
Document the number and percentage of times visitors to jump from this page to a key conversion-oriented page, such as a request for download or request for evaluation type web asset. How do you measure SEO performance now that "not provided...
When you think of something new to try, add it to the document. Don’t forget to record the results in your matrix document. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
The brand style guide establishes your brand colors, logo treatments, fonts, document margins, and spacing styles. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand...
This EC document provides all the details. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google...
Even if you are utilizing a third party service such as HootSuite, Sprout Social, or SocialOomph it is still a good idea to plan out your strategy in a document such as the one mentioned above. You may have aches and pains, a fever, sore throat...
Know your audience: Be sure to document who your target audience is, what matters to them, and how they consume information (in this case, visuals). After all, they have large numbers of users and are still growing, thanks in part to innovations on...
Why use a Google document? It’s one thing to say that you have emailed 600 webmasters, but it's even better to include a link to a Google document that shows proof of those emails. In most cases, if you can document your efforts at cleanup well...
As the newly named global director for Blackberry, Alicia Keys’ “Set the World on Fire” tour is partnering with Tumblr to choose a member in each city to document the show, providing them with tickets to the show and meet and greet passes.
The issue has rumbled on for over a year, also despite concerns by U.S.authorities after Google consolidated 60 separate privacy policies into one single document. Google's privacy policies are under investigation by the Information Commissioner’s...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
This boils the writing process down to just me and my words and I can get through the writing stage of producing a document much faster. Chances are you probably have a social network open in another browser tab right now as you're reading this...
Confirmation of this initially came from the Verge website and a document from the USPTO. Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. It was also confirmed by founder Biz Stone where he tweeted...
The only microformat data on the page is rdfa information for admins, document title and image. SEOs have been saying that authorship markup and other rich snippets are the future of SEO. The underlyings of authorship markup on Google link directly...
Here are a few excerpts from the FTC's new document (bolding of important points mine): If you're selling, promoting or reviewing anything on your site, directly or indirectly, you really need to read through their document thoroughly.
