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  1. Germany to Treat Google Like a Public Utility?

    A document obtained by the newspaper says that under the new rules, technology companies would be treated and regulated like public utilities such as electricity and water and subject to the same anti-competitive pricing laws governing their...

  2. Forget Big Content – Small Content Is Critical to Search Success

    In simple terms, it is the document used to schematically plan out the layout of a magazine on day one to ensure it contains the right flow and variation. And while that is true to some degree, it is also a view that is dangerously one-dimensional...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    According to their original patent (US 8015162 B2), detecting duplicate and near-duplicate files detecting duplicate content started by utilizing two algorithms (Broder and Charikar) that worked by identifying document fingerprints, a method...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Your inspiration and reason for writing that article or document, the audience you had in mind, how the piece ties into overall plans and goals, along with distribution and promotion plans - that is content marketing.