When you think of something new to try, add it to the document. Don’t forget to record the results in your matrix document. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
The brand style guide establishes your brand colors, logo treatments, fonts, document margins, and spacing styles. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand...
This EC document provides all the details. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google...
Even if you are utilizing a third party service such as HootSuite, Sprout Social, or SocialOomph it is still a good idea to plan out your strategy in a document such as the one mentioned above. You may have aches and pains, a fever, sore throat...
Know your audience: Be sure to document who your target audience is, what matters to them, and how they consume information (in this case, visuals). After all, they have large numbers of users and are still growing, thanks in part to innovations on...
Why use a Google document? It’s one thing to say that you have emailed 600 webmasters, but it's even better to include a link to a Google document that shows proof of those emails. In most cases, if you can document your efforts at cleanup well...
As the newly named global director for Blackberry, Alicia Keys’ “Set the World on Fire” tour is partnering with Tumblr to choose a member in each city to document the show, providing them with tickets to the show and meet and greet passes.
The issue has rumbled on for over a year, also despite concerns by U.S.authorities after Google consolidated 60 separate privacy policies into one single document. Google's privacy policies are under investigation by the Information Commissioner’s...
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
This boils the writing process down to just me and my words and I can get through the writing stage of producing a document much faster. Chances are you probably have a social network open in another browser tab right now as you're reading this...
Confirmation of this initially came from the Verge website and a document from the USPTO. Twitter has been recognized by the U.S. Patent and Trademark Office (USPTO) as an invention. It was also confirmed by founder Biz Stone where he tweeted...
The only microformat data on the page is rdfa information for admins, document title and image. SEOs have been saying that authorship markup and other rich snippets are the future of SEO. The underlyings of authorship markup on Google link directly...
Here are a few excerpts from the FTC's new document (bolding of important points mine): If you're selling, promoting or reviewing anything on your site, directly or indirectly, you really need to read through their document thoroughly.
Multiple Head Elements, Title Tags s important to check the various HTML elements located in the head of the document to make sure they are correctly structured and well-optimized. I started my career in web development and web application...
Our country's mobile operating system research and development is too dependent on Android," says the document, according to a Reuters translation. The Chinese Ministry of Technology has accused Google of unfairly discriminating against local firms...
You can get a document professionally edited for a very reasonable rate. Ask yourself if you were searching those same keywords and landed on the document would it answer your questions, serve your needs, educate you?
Even worse, the code started at line 14, above everything in the document, except the title and meta tags. Have you looked at your Google Analytics setup recently? No, seriously. When was the last time you thought about the Google Analytics code...
Document tiers with labels (e.g. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! My earlier post, "Social Media ROI: How to Define a Strategic Plan...
That process may seem laborious but in reality it IS your digital marketing strategy and the aim is to create a centralized document from which everyone can work from collaboratively. It’s the basis of inbound marketing and the currency traded...
If you’re running WordPress, there are a couple of plugins you can use to asses word count for every document on your site: Last year Google unleashed the most aggressive campaign of major algo updates ever in its crusade to battle rank spam.
