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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    In this way, by writing great content you give yourself a powerful customer retention tool. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track. Most SEO campaigns are destined for failure because expectations are too high, budgets are...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and how to best protect yourself. Developing, tracking, and reporting KPIs in addition to links is essential to show value and...

  4. Last-Minute SEO - Here Come the Holidays!

    You tell yourself, "Labor Day…Labor Day," then you will kick it back into high gear! What can you do to help yourself, not wreck yourself, and get eyes on your page? Get your site in the top positions for a highly trafficked phrase and unless you...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Go ahead and give it a go yourself.and involve as many team members as possible to aid the understanding of the process and who your content should be targeting. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco.

  7. 14 Top-Notch Resources to Help You Become a CRO Expert

    There is a huge opportunity to help companies improve conversion rates and position yourself as a CRO expert. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some aspects.