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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Bottom-line, use negative keyword lists and think categorically about negative keywords to save yourself time and money. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    The more influencers you connect with, the more influence you gain yourself. Use content to create value for influencers to gain influence for yourself. Somehow people that love you and what you do gather together and say all kinds of nice things.

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Whether you do it yourself or hire someone, keep focus on building reputation," Beal said. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing?

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Ask yourself, Who is my ideal, best or most profitable customer? Ask yourself: Do any of the referral or exit sites offer advertising opportunities? We have all done market research on our competitor's website, keywords and ads, but how actionable...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Now ask yourself how paid media can support each element. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to succeed in...