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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    This one may not make sense for every advertiser, but certain brands may greatly benefit from using the designation "official” in their ad copy, especially if you are trying to distinguish yourself from knockoffs and affiliates (although Google...

  2. Eurex CEO slams European clearing mandate delay

    I view this as smart because it allows you to conclude for yourself which of the regulatory approaches on content and speed of implementation is fair," he said. Global nature of OTC derivative markets calls for a synchronised approach

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Put yourself in your prospects’ shoes and think about what matters to them. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    What tools are you using to help yourself think more like an analytical marketer? There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  5. How to Work When Nothing Seems to Work

    All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business usually find a way to get the job done, even if it means firing yourself or the client. Admit it, we’ve all had them – clients who are resistant to...

  6. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    You can look at the new structured snippets yourself by clicking on the results for the nikon d7100 search here. This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page...

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    In this way, by writing great content you give yourself a powerful customer retention tool. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that...

  8. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track. Most SEO campaigns are destined for failure because expectations are too high, budgets are...