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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Ninety-two percent of the people they look to for story sources are industry experts, so establishing yourself on LinkedIn as an expert in your business area on LinkedIn if you are trying to connect with the local media could be a well spent use...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads – Business InsiderGoogle's "sappiest" employee and Creative Lab CCO Robert Wong and tear-jerker-in-chief discusses the art of storytelling and the importance of not taking "yourself so...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    It's not often you find yourself racing Penguin to the finish line (or update line). When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion come...