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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity and your ability to "sign out" with equal faith, they can still hit you with targeted ads...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Brendon mentioned that Google launched a new product “How to GoMo” to help marketers understand and track full value attribution. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    When I finally came around, she was there to help me get back on track, finish school and go on to better things. It's a good opportunity to pat ourselves on the back and reflect on everything we've accomplished personally and professionally.

  4. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    Take the time to align staff, marketing efforts and product interfaces with the outcome of generating more valuable interactions and track short term/long term goals throughout. The most optimal time to reach consumers is AFTER they’ve searched or...