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Do Not Track Offline Sales

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  1. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. Marketers will get more out of PLA programs if they track, attribute, and report across their entire paid search efforts – both text ads and the PLAs.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  3. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. For those who enjoy spending Sunday afternoons watching cars speed around a track at 200 miles per hour but don’t like all that crashing, now there’s a Google...

  5. How to Quantify Brand or Engagement Marketing With Paid Search

    This kind of measurement can help any marketer correlate their efforts to offline sales and branding initiatives. The ability to track sales and signups back to individual ads and keywords, along with the ability to quickly change bids and creative...