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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track. Most SEO campaigns are destined for failure because expectations are too high, budgets are...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says bid optimization for Shopping campaigns benefit from up-to-the-minute conversion data, which means brands can use fresher data to more closely track to promotion goals. Google subsidiary DoubleClick has announced three...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Do you get calls from your website that you can’t track? You still need to use a third-party vendor if you want to track other campaigns outside of Google AdWords such as Bing, Facebook, Twitter, LinkedIn, email, display, or offline ads including...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    Open to all attendees, including Networking+ pass holders, learn and chat directly with Google in the Learn with Google track. The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. In the early stages of online advertising, targeting options were...