Still, conference organizers have a responsibility to keep track of who they're selecting, and women have an equal responsibility to make their pitch stand out. At SES New York in March, I organized the first Girls' Night Out for some of the female...
If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track. That's because the comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first...
And when they do, they need competent technical SEO counsel to make sure things stay on track. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world.
Rather than exchanging a long string of emails, a five-minute Hangout at 5 a.m.with my boss solved the issue and got the project back on track. Expanding internationally is extremely challenging. You may want to consider building out an...
What you can do is track how many threads are related to these brands. Track metrics to measure your experts' engagement: Metrics you could track include: Another niche social player worth exploring is question-and-answer site Quora.
A healthy social media strategy will take into consideration the needs of your prospects and customers, as well as finding ways to efficiently plan, track, and measure your efforts. When you’re sick it’s very easy to tell.
While these jarring facts may be packaged with a laugh track, I can assure you it is no laughing matter to marketers. The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving...
The only noteworthy bits coming out it: Android is on track for 1 billion activations by year's end and he called Facebook Home a "tremendous endorsement" of Android. Facebook tests Graph Search ads and debuts CPA bidding.
Some additional things you can track for apps in Google Analytics include: On the web analytics side you typically track by sessions and it's mainly done through cookies and JavaScript; whereas, with mobile app analytics the general setup might be...
Affiliates, for their part, will need to keep track of where their merchants have moved, sign up, and then replace all the affiliate links in their sites. The Google Affiliate Network let advertisers buy and track affiliate ads on a cost-per...
It's not like Google couldn't track down a good bit of that information alone, of course. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena.
Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by platform, comments and likes; Some of the data used in Unruly Analytics also powers the Unruly Viral Video Chart, which...
And the only way you can really understand what's going on with long forms on your site is to track every step along the way. This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase...
If you have a wide array of targeting methods within your account, then you will be able to mitigate any unstable times within one specific campaign as you implement tactics to get things back on track.
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
Addvocate makes it easy to empower, track, and reward your employee brand advocates, making them part of the solution. Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy.
It is great to track how link building affects your ranking. Many of you might think there is no longer any need for tools to monitor your ranking in search engines like Google. After all, just by visiting Google Webmaster Tools you get visibility...
Keep track of goals reached by each team member on a whiteboard that is visible for the whole team to see. It's a scary thought, knowing you're incapable of monitoring each and every detail of whom and what they are pitching.
Show you have their best interest in mind: Develop a track-record of generous contributions, and be prepared to remind them of your contribution and attention. People spend more time on the Internet than watching TV.
Brendon mentioned that Google launched a new product “How to GoMo” to help marketers understand and track full value attribution. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone...
