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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads...

  2. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Each of these can be separately searched using similar advanced operator techniques to get an estimate on how many pages Google has indexed as a benchmarked, then checked again after the recommendation has been implemented to see track the effect.

  3. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Searchmetrics has created a number of new URL-based metrics to track, such as: Searchmetrics has announced a new addition to the Searchmetrics Suite tools that promises to help marketers "more effectively analyze and optimize the organic search...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The definition of sleuthing is, "to track or follow. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our...

  6. The 4 Most Interesting Features in Google Shopping Campaigns

    Previously this was only available in analytics or campaign management tools that were configured appropriately to track SKU level PLA data. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...

  7. Influence the Influencers: The Magic of Co-Created Social Content

    Performance Measurement Optimization Track everything! Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in...