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  1. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. Marin says advertisers can leverage its platform to gain a better understanding of...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and so on, but it’s valuable to the customer and a way to go above and beyond making a sale in order to build a relationship.

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before Google released website call conversion tracking, I would usually recommend a third-party vendor from the list below. Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when getting to your website.

  4. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. The more obvious you make the call to action, the more likely they are to take that action.

  5. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    The advantage of using a system like Sailthru is that it automatically adds the submitted email addresses to your newsletter list. When you return to the card manager page, there will be an option to download the list of email addresses you have...