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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Take the concepts and behaviors you want to be associated with and build a list of strategic keywords. Now that you have a handle on your key concepts and have built a strategic keyword list, you're ready to create a high-level plan for content...

  2. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    The Opportunities tab provides you with a list of new keywords in your campaign's ad groups: For example, if your ads aren't currently using sitelinks or call extensions, the Opportunities tab will provide estimates on the number of additional...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    You are then presented with a list of influencers and you can expand that list to see more on a subject or you can pinpoint individuals and see their influencers. For those wishing to record this data separately it can be a good idea to create a...

  4. How to Dominate the Entire First Page of Google

    Also keep in mind that both retailers could be combining more extensions from the above list. Call extensions Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your...

  5. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    I wouldn’t call it a holiday, but it’s definitely a place people went to in 2013, with “Facebook” topping the charts in Bing’s social search query list, along with several other web destinations: And let’s not forget George Alexander Louis – aka...