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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Short Lists They also have these things called short lists, and so, as Rick, I sign up for a Rick Backus short list or a CPC Strategy short list, and I can add the products in there that are relevant to me, same way on Amazon, that they have lists...

  2. Top 5 Micro-Conversions You Should Measure

    Rarely are the lists 100 percent accurate. Naturally, not everyone who adds an item to one of these lists will convert. A good rule of thumb is calculate the percentage of those who use wish lists or carts and come back to complete a transaction at...

  3. New SEW Blog Correspondents: Greg Sterling On Local; Detlev Johnson On News & Barry Becomes A Married Chief!

    Detlev jumped back into the world of search mailing lists by launching Former moderator of the famed I-Search mailing list, If you've read about local search over the past few years, you know the name

  4. Search Marketing's About People and Principles, Not Just Algorithms, Part 2

    As the industry has matured, forums, conferences blogs, mailing lists, organizations, and other forms of community have kept the social fabric strong, contributing to healthy debate and learning. More coverage of Danny Sullivan's keynote address at...