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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than...

  4. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Previous visit status (Remarketing Lists for Search Ads) For years Bing Ads has had incremental bidding – with enhanced campaigns more advertisers will embrace the power of the feature! For most campaign types, the auto-upgrade default is based on...

  5. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. With this new feature being rolled out very recently and advertisers still growing the search lists and converting to enhanced...

  6. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    While AdWords negative keyword lists can help to better manage these keywords, it can still be tricky. With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively impact performance.

  7. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Break up large keyword lists into smaller, more targeted lists. WordStream also offered four PPC tips for bidding in a competitive keyword niche: Bidding on insurance keywords can cost advertisers up to $55 per click, according to a new study from...