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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. With this new feature being rolled out very recently and advertisers still growing the search lists and converting to enhanced...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    While AdWords negative keyword lists can help to better manage these keywords, it can still be tricky. With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively impact performance.

  4. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Break up large keyword lists into smaller, more targeted lists. WordStream also offered four PPC tips for bidding in a competitive keyword niche: Insurance keywords are the most searched for on Google, making insurance the most expensive category...