SEO News

Do Lists Keyword Number 18

  1. More Killer Keyword Techniques: Personas and Buckets

    Last week I provided an overview of the process pro PPC advertisers use to create keyword lists. For now, I'll focus on defining personas, and using them to create keyword bucket lists. We'll use those concepts in a second, but first, it's...

  2. A Look at Demographic Bidding for AdWords

    This week I'll defer the topic of content keyword lists to describe a great new tool for AdWords content advertisers: Demographic Bidding. This addition to the Site Exclusion tool lets advertisers block their ads from appearing on a number of...