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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    One of the most valuable, low-hanging fruit data collection strategies you can implement with marketing automation is creating lists and campaigns based on user behavior. By determining user-behavior patterns that indicate specific interests, you...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to negatively affect your effort. A few simple mini-deep dives at specific times...

  3. What’s the Deal With Links From M.Biz? Should You Disavow?

    The whois data for the site lists it as being owned by Lv ShaoHua and registered in southern China: Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Site: Searches and lists all the results for that particular site. By searching for specific file types and keywords, malicious cyber actors can locate information such as usernames and passwords, e-mail lists, sensitive documents, bank account...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    For instance, men like lists, as their brains are designed to take in information presented in this way. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long...

  7. How to Create a Social Media Friendly Landing Page

    For mobile forms, check boxes and radio buttons work far better than drop down lists. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Facebook targeting in particular has become much more...