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  1. FSB delays designation of systemic reinsurers

    In 2013 the FSB said it would publish lists of G-Sii insurers and reinsurers in November that year, but in the summer of 2013 it announced that the publication of the latter would be deferred. IAIS assessment methodology under fire again for lack...

  2. 5 AdWords Optimization Checkpoints You May Be Missing

    Negative keywords can be added at the ad group level, campaign level directly, or via shared lists at the campaign level. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account...

  3. US energy firms welcome CFTC tweaks to Dodd-Frank rules

    The document adds that "the phrase 'physical factors' should be construed broadly" and lists a number of specific examples of what the CFTC might consider an appropriate physical factor or regulatory requirement.

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    One of the most valuable, low-hanging fruit data collection strategies you can implement with marketing automation is creating lists and campaigns based on user behavior. By determining user-behavior patterns that indicate specific interests, you...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to negatively affect your effort. A few simple mini-deep dives at specific times...

  6. What’s the Deal With Links From M.Biz? Should You Disavow?

    The whois data for the site lists it as being owned by Lv ShaoHua and registered in southern China: Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from and

  7. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.