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  1. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. And given that user behaviors are also changing with regard...

  2. Ask.com's Top Question of 2013: What is the Royal Baby’s Name?

    Top News Search Terms and Questions Ask.com has also revealed the top news, celebrity, and political search terms and questions of 2013. Top Celebrity and Entertainment Search Terms and Questions Top Political Searches and Questions

  3. Most Wanted Celebs Expose Searchers to Malware

    Searches for women celebrities posed the greatest risk, however, actor Jon Hamm made the list as the only male in the Top 10 at No. This year, searching for a celebrity name coupled with the search terms "free app download" and "nude pictures...

  4. Local Keyword Research: 3 Ways to Use Google

    Recently a colleague of mine identified how Google is changing search terms as searchers click on a link to Google Maps from a search results page on Google.com. Once you click on "Go to list of top results," the search changes to "shoe stores" on...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    With keyword search data, typically we're grabbing estimated monthly, exact match searches from the Google Keyword Tool. Should you expose a softer offer that maps better to informational searches and top-of-the-funnel visits, like a newsletter...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The traffic was free, which was great, but you had almost no control over the outcome in terms of where Google showed your products. Just in general, for the same keywords on AdWords, on Google product listing ads, you can usually bid about half as...