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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    For most searchers, there are multiple contact points with other advertising, searches, or websites. In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model. How do they position their ad copy for branded searches vs.non-branded?

  3. Google Reveals Top Searches of 2013: From Nelson Mandela to Twerking

    The Zeitgeist portal takes us down memory lane with images that represent the Top 100 global searches of the year. Were you curious about “twerking” like the many others who pushed that search query to the top of Google’s “what is” search list?

  4. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    Top searches across engines included things like Obamacare (Affordable Care Act) at number six on Yahoo and one of the most-asked question at Ask.com: “When will Obamacare take effect? Other news stories that made top searches on all three engines...

  5. Ask.com's Top Question of 2013: What is the Royal Baby’s Name?

    Top Political Searches and Questions Last year the 2012 Olympics and Hurricane Sandy topped Ask's list. Here's the full list: Here's the full list: Top News Search Terms and Questions Ask.com has also revealed the top news, celebrity, and political...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Most U.S.searches for ‘Black Friday' this month have originated in Omaha, Minneapolis, Los Angeles, Columbus, and Buffalo," Yahoo said. For consumers with kids, Experian showed trending toy searches that included "skylanders swap force," "rubber...

  7. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    There are a few ways to prevent searches engines from indexing duplicate content from faceted navigation: Or you can position them as a list in a drop down menu, like Zappos does. Doing this would also help thicken up that pages since you'd list...