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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They also have these things called short lists, and so, as Rick, I sign up for a Rick Backus short list or a CPC Strategy short list, and I can add the products in there that are relevant to me, same way on Amazon, that they have lists and there's...

  2. Top 5 Micro-Conversions You Should Measure

    Rarely are the lists 100 percent accurate. Naturally, not everyone who adds an item to one of these lists will convert. A good rule of thumb is calculate the percentage of those who use wish lists or carts and come back to complete a transaction at...

  3. New SEW Blog Correspondents: Greg Sterling On Local; Detlev Johnson On News & Barry Becomes A Married Chief!

    Detlev jumped back into the world of search mailing lists by launching Former moderator of the famed I-Search mailing list, If you've read about local search over the past few years, you know the name

  4. Search Engine Marketing Articles

    This page lists articles from Search Engine Watch and around the web that focus on search engine marketing, which encompasses both promoting sites via free search engine optimization tactics and through paid search engine advertising routes.