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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Below is the list of questions we asked ourselves during this discovery process. If the problem wasn't our keyword list, then it has to be the new ads we recently launched. As you expand your keyword list and adjust your keyword bids and budgets...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Before personalization, emails were sent en masse to an entire mailing list and the results were spotty at best. Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list...

  3. Why SEO Can't Reside in a Silo

    During her initial purchase, this business was savvy enough to incentivize the customer to subscribe to their email list in return for receiving 10 percent off her next purchase. While SEO will do both of these things, it is much more effective...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    If you scan through the list of top pages, you might see URLs that didn't show up in your Google Analytics reporting! Pages that contain content copied from other websites (scraping or a complete "lifting" of the content).

  5. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    The result is not JUST a list of sites… but a list of sites that are likely to be influential around the phrase “flights” AND are on blogs and sites that you know may be approachable. Just go down the list and click on the “bucket” icon every time...

  6. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    And let’s not forget George Alexander Louis – aka the “Royal Baby” – who became an instant celebrity this year, topping the list of questions at Ask.com in 2013 with the query: “What is the Royal Baby’s name?

  7. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    The hiring process was fraught with issues: misrepresentation of skills, unreliable people, laziness, time wasters, and the list goes on. Many of them had complete LinkedIn profiles, and many included a solid cover letter to accompany their resume...