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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend having a test group go through your website with a list of goals to achieve. If you have recently recovered from Panda, then it makes complete sense to crawl the top pages receiving traffic from Google organic post-recovery.

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Nielson further estimates that 44 percent of consumers surveyed use Yelp and that Yelp is considered almost one and a half times more influential and trustworthy than sites like Angie's List. Minc explains that websites have complete control over...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. Marin says advertisers can leverage its platform to gain a better understanding of...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic hitting your site. What does Google list as blocked resources and did you know you were blocking them?

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Then list the main sectors that your client serves and make sure to include an additional option of "other" where the customer can specify their sector. However, that material may not be complete – a client's knowledge of their own customers is...

  6. Mobile Advertising Measurement: Winning the Long Game

    Here is a list of other common events mobile app marketers are measuring to gauge the performance of their long-term campaigns: Tutorial complete: The completion of a tutorial within your app. Do you know how many start the purchase funnel but don...

  7. Forget Big Content – Small Content Is Critical to Search Success

    And by recording each of these ideas within your "reverse engineered flat plan," it makes it is then easy to extract them into a list of regular article ideas for your main strategy. List these out and order them by relevance or even throw them...