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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Below is the list of questions we asked ourselves during this discovery process. If the problem wasn't our keyword list, then it has to be the new ads we recently launched. As you expand your keyword list and adjust your keyword bids and budgets...

  2. How to Remove a Penalty for Unnatural Outbound Links

    Have you set up a links page on your website and allowed it to become a hoard of cluttered random links rather than a curated list of useful resources? Following Google's recent manual action against MyBlogGuest and their members, a lot of people...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Take the concepts and behaviors you want to be associated with and build a list of strategic keywords. Now that you have a handle on your key concepts and have built a strategic keyword list, you're ready to create a high-level plan for content...

  4. So... You Think SEO Has Changed?

    Here are some SEO basics that have remained relatively unchanged (note this list isn't intended to be comprehensive): This list wouldn't be complete without everyone's favorite topic: link building (I know people would argue with me that link...