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  1. Visual Storytelling: The Key Weapon to Content Marketing

    First, it’s worth acknowledging that storytelling is practically in our DNA. Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include...

  2. Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

    Panda DNA: Algorithm Tests on the Google Panda Update A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete...

  3. Visa & Mastercard Looking into Linking Ad Targeting to Purchases

    Plans to combine customers’ purchase data with other personal data, such as information from social network websites, credit bureaus, search engines, insurance claims, and even DNA databanks, for the purpose of targeted behavioral advertising are...

  4. Aligning SEO with Marketing - A Plan for Success

    The challenges that our clients face are similar to those faced by many other digital marketing professionals that are trying to make SEO part of the company DNA. One of the best things about being an SEO is when your activities produce tangible...

  5. SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns

    Effective SEO training that educates internal team members about specific skills as it relates to their job function is a core part of turning SEO activities into part of the company DNA. One interesting thing about doing search engine optimization...

  6. Who is Behind the Successful PR Campaign Poking Holes in Google's Search Quality?

    Telling its reporters to attack Google just isn't in The Gray Lady's DNA. Why do I think someone has launched a PR campaign? As Auric Goldfinger tells James Bond in the movide Goldfinger (1964), "They have a saying in Chicago: Once is happenstance.