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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    It's emotional DNA and every brand has it. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  3. Sequencing the DNA of the Perfect Comment [Study]

    The DNA of a Comment Since the Internet began, user-generated content (UGC) has played an important role in engaging users and encouraging the spread of content. A recent study examined the contribution of comments to the readers' experience, and...

  4. Rosalind Franklin and Photo 51 Honored in Google Doodle

    Franklin took an X-ray diffraction image of the DNA molecule in 1952. The image was called Photo 51 and was the critical piece to identifying the structure and composition of DNA. We're wishing a happy birthday to British biophysicist and X-ray...

  5. Visual Storytelling: The Key Weapon to Content Marketing

    First, it’s worth acknowledging that storytelling is practically in our DNA. Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of metrics that include...

  6. Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

    Panda DNA: Algorithm Tests on the Google Panda Update A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete...

  7. Aligning SEO with Marketing - A Plan for Success

    The challenges that our clients face are similar to those faced by many other digital marketing professionals that are trying to make SEO part of the company DNA. One of the best things about being an SEO is when your activities produce tangible...