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  1. Recovering from Penalties, Penguin, and Panda

    Select directories are OK for a site to be listed within, like Yahoo, Best of the Web, and DMOZ. We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins...

  2. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Cost/Benefit: With the exception of Yahoo and DMOZ, directories are an enormous waste of time and resources. Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch...

  3. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    The group should be talking a little more with their search advertising counterparts as these measures are labeled - ODP in search abbreviations stands for the Open Directory Project or DMOZ. The impact of a Federally regulated Do Not Track...