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  1. Radical LinkedIn B2B #PPC: Targeting Competitor's Employees

    In Minnesota the only DMA we can isolate is the Minneapolis St. As of this writing, there are 43,160,796 LinkedIn members just in the United States, fertile territory for B2B marketers. For quite some time, LinkedIn Direct Ads were the butt of PPC...

  2. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    A highly sought-after speaker for international conferences such as Search Engine Strategies, DMA, Ad:tech, OMMA, and the Online Marketing Summit, Dana regularly takes on the industry's hottest topics and goes head to head with search heavyweights.

  3. DMA Offering Search Marketing Certification Program

    The search engines have members on DMA's Search Engine Marketing Council (SEMC), which is driving this initiative. Members of the DMA involved with program development include marketers, media properties, and search engines.

  4. Search Engine Ad Reps: Friend or Foe?

    She is also the chair of the DMA's Search Engine Marketing Council. A longer version of this story for Search Engine Watch members offers tips on working with search engine ad reps in ways that avoid potential conflict or competition for clients...