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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    It uses Neilsen's DMA measurements to group major metros into four quartiles (e.g. DMA Quartiles Q4 contains cities with a DMA ranked 1-8, including New York, L.A.and Chicago. Then add Neilsen's DMA data to the spreadsheet and divide your unique...

  2. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    You can even click on regions to drill down to states and provinces globally, and to the DMA-level in the U.S. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.

  3. Radical LinkedIn B2B #PPC: Targeting Competitor's Employees

    In Minnesota the only DMA we can isolate is the Minneapolis St. For quite some time, LinkedIn Direct Ads were the butt of PPC marketers' jokes, sporting terrible ROI, high CPC, and abysmal CTR. As predicted, LinkedIn, pre-IPO, rolled out features...

  4. Which Markets Are the Biggest Users of Apple Products?

    At the top of the list is the San Francisco-Oakland-San Jose, California DMA where fully 32.3 percent adult residents own or use at least one of the three core Apple products. San Francisco-Oakland-San Jose, CA: With Silicon Valley and Apple...

  5. Trade Groups Outline New Behavioral Advertising Standards

    The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).

  6. SearchDay | Should You Target the Head or the Long Tail?

    The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is...

  7. Yahoo Enables Zip Code Geotargeting

    DMA Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can. Sure, you might get fewer clicks, but clicks aren't the end game. Conversions are. If you are looking to target audiences in certain...

  8. When will ROBO's Time Come?

    They're comfortable with the more blunt tactics they've used for years, such as impression-based advertising targeted at the DMA level. I recently asked if mobile local search has finally arrived. Now it's time to ask when ROBO's time will come.

  9. SEO Standards Signal the Maturing of Our Industry

    If we, as an industry, come up with standards that the majority of us can agree on, and then make this information available to marketers via targeted distribution through associations such as the AMA and the DMA, among others, we take a giant...

  10. Dana Todd and Sarah Holoubek on SEMPO at SES NY 2008

    A highly sought-after speaker for international conferences such as Search Engine Strategies, DMA, Ad:tech, OMMA, and the Online Marketing Summit, Dana regularly takes on the industry's hottest topics and goes head to head with search heavyweights.