For the keyword level and using the "DIY home security" example above, let's say the client only has the budget to develop and promote a single asset. But if you're only goal is links, you really aren't harnessing the full ROI potential of your...
Or you may have free time for weekend projects and want to quickly find your “DIY” pins. Pinterest is launching all sorts of goodies this year, with its ”Rich Pins” and analytics offering, which served as one big move to help marketers and users...
In fact, the click-through rates for tutorials and DIY pins are 42 percent higher. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their presence known on...
Ideas include the values behind your brand or business, DIY projects and moods, among others. After all, they have large numbers of users and are still growing, thanks in part to innovations on each platform.
You can hit the mommy bloggers (meals on the go), fitness blogs (a post on gluten-free or raw cooking), DIY/craft blogs (how to organize a kids birthday party on the cheap), wedding related blogs (10 tips from 10 years of weddings) etc.
Here are 10 top searched keywords for Valentine’s Day for you to use in your ads and bid on: valentines day meals diy valentines gifts valentines day border valentines day drinks valentines day baskets valentines day treats whens valentines day...
For example, if you’re bidding on the keyword “chicken coop,” you need to decide if you’re catering to a continuum from extremely DIY (“just give me the plans and I’ll build it myself”) to extremely DIFM (Do It For Me: “build it, ship it, and set...
Here are the names of all the contested gTLDs, followed by the total number of applicants in parenthesis: app (13) baby (5) blog (9) book (9) buy (5) cloud (7) corp (6) cpa (6) dds (2) dev (2) diy (2) docs (2) dog (3) dot (2) drive (2) earth (2...
The winning ad uses the clearer, more vivid, and un-abbreviated “Do It Yourself SEO” instead of the losing ad’s jargon-y, abbreviation-happy “SEO for SMB” or even worse “DIY SEO” Ask me about PPC tips and I’ll talk your ear off 'til tomorrow.
Here’s a great example, why not take this idea and sell the DIY instructions on how to create a framed mirror for $30 or less, prepackaged with the materials. How well do you know your customers? Exercises in market research and social listening...
Plumbers can make a DIY how-to video. Small business owners already live on the edge, often with large debt and little margin for error. The failure rate for small business is high, and growing rapidly since the house market collapse.
The team has launched three contests on YouTube, including a ModCloth Style Short Contest in June 2010, a Bow Wow Contest in April 2011, and the DIY Boss Contest, which was recently announced in March 2012.
While a fine cheese makes for a great starter, who's to say the searcher isn't a lactose intolerant DIY chef looking to whip a quick appetizer for dinner guests? PPC advertising is a powerful mechanism for creating new customers.
Among the top searches people are conducting on Google: valentines day meals diy valentines gifts valentines day border valentines day drinks valentines day baskets Valentine's Day is less than two weeks away.
The 3 Principles in Action: Winning re done replaying the video to everyone else at the office, let’s look at these principles in action, and how they’ve been used to boost the performance of some PPC ads; starting with this one about DIY rental...
Let’s say your site sells nuts and bolts online and you obtain a link in a piece of content about hardware or DIY. Hundreds of thousands of SEO blogs exist, with a wide range in quality, originality, and novelty of content.
Target the DIY and How-to categories on YouTube with inVideo ads. as well as “DIY to the Rescue”, “Man Caves” and “House Crashers” on the DIY Network. And I’ve just devoured the “Ask the Ceiling Tile Guy” videos on Ceilume’s channel.
The timing turned out to be perfect, as Plusgate was just around the corner and a DIY approach from the Lab seemed to be the best way to go. Two weeks ago, when I first wrote about the problems with Google+ and identity/pseudonymity, some people...
They discovered that corporate construction information isn’t linkable, but DIY has an active online community that uses the same terminology. This strategy is so great because it forms a reusable, multi-usable, and specifiable asset that can...
And companies that perform DIY link building probably wouldn't admit that they're doing it either, especially if they have been reading up on link building strategies. Paid links are taboo in the SEO world, and many, many link building companies...
