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Diy

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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For the keyword level and using the "DIY home security" example above, let's say the client only has the budget to develop and promote a single asset. But if you're only goal is links, you really aren't harnessing the full ROI potential of your...

  2. Writing Search Ads in Context

    For example, if you’re bidding on the keyword “chicken coop,” you need to decide if you’re catering to a continuum from extremely DIY (“just give me the plans and I’ll build it myself”) to extremely DIFM (Do It For Me: “build it, ship it, and set...