SEO News

Division By Zero

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  1. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    It's closer to the real driver of whether you get a click (banner or not, instead of position) and it's subject to fewer biases because it is a simple division, not a mean average. AdWords doesn't tell you the standard deviation and therefore you...

  2. The End of the Beginning

    Varney, President Obama's nomination to head the Justice Department's anti-trust division, when she compared Google's monopoly to Microsoft's monopoly. The running argument for "zero monopoly" is based on the assumption that switching from Search...

  3. Need Sitelinks? Show Google Your Site Is Useful

    Obviously any more links on a SERP means a division of possible clicks. Now let's look at Doritos, which has zero sitelinks. Today, we'll explore some of the things Web site owners can do to affect changes to their selection of sitelinks, rather...

  4. Ask Jeeves CEO: "We Are Focused on Core Search"

    To really attract Silicon Valley talent, IAC might do well to spin off the search division as a separate company with publicly-traded stock (ticker symbol XCIT anyone? Andrew Goodman is the founder and principal of Page Zero Media and author of the...