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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we segment what each division sees? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for regional-local and national-local organizations.

  2. The 11 Most Popular Sports Teams in the World in Social Video [Report]

    Be On, a division of AOL (Disclaimer: the author's employer), has released a report that analyzed the video reach and engagement of major sports teams across the world "using its Social Video Equity (SVE)formula, which scores brands across...

  3. March Madness = Search and AdWords Madness?

    Occurring every spring, March Madness is the one time during the year when the public becomes fanatical over Division I college basketball finals wherein brackets are completed, bets runs rampant, and anxious fans gather to watch the games and...

  4. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    It's closer to the real driver of whether you get a click (banner or not, instead of position) and it's subject to fewer biases because it is a simple division, not a mean average. That simplicity of concept lures campaign managers and clients into...

  5. SEOs: Will You Negotiate a Salary Increase in 2013?

    At the time, Chris Taylor, Director, Executive Search for Onward Search Internet Marketing Division, said, "The recession is long over in digital marketing. Last week SEO Software company, Conductor, released an infographic which compiled data from...

  6. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Mike Dudas, Emerging Business Lead in Google’s Mobile Commerce division, tweeted yesterday that the purpose of the acquisition is to “power highly targeted manufacturer and private label coupons. Google has acquired retail coupon marketing platform...