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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Though remarketing pays dividends, it's important to respect users with careful frequency capping and respect dollars by tracking real incrementality. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more...

  2. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Unlike Fortune 500 companies, most SMBs don't have the resources to invest in brand awareness campaigns that can take months or years to pay dividends. Social media is all the rave, and for good reason.

  3. Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

    The push to spend big bucks on holiday gifts is expected to pay major dividends this year. A recent study from enterprise data and analysis firm Qualtrics surveyed 1,100 consumers to find out how they choose to shop during the busiest shopping time...

  4. 10 Lessons About Enterprise SEO

    Even simple A/B testing can provide huge dividends if it's consistently applied to the right application. I've seen what works and what doesn't, especially at the enterprise level. What follows are 10 lessons that I have learned over the years so...