Unlike Fortune 500 companies, most SMBs don't have the resources to invest in brand awareness campaigns that can take months or years to pay dividends. Social media is all the rave, and for good reason.
The high usage rates of mobile devices could end up paying dividends for marketers. A new study from IDG Research Services has found that 95 percent of technology consumers use at least one type of social media.
The push to spend big bucks on holiday gifts is expected to pay major dividends this year. A recent study from enterprise data and analysis firm Qualtrics surveyed 1,100 consumers to find out how they choose to shop during the busiest shopping time...
Even simple A/B testing can provide huge dividends if it's consistently applied to the right application. I've seen what works and what doesn't, especially at the enterprise level. What follows are 10 lessons that I have learned over the years so...
The announcement did not specify whether shareholders would receive funds in the form of dividends or buybacks, or some optional combination of the two. Alibaba, China’s e-commerce giant, has announced the successful buyback of half of Yahoo’s...
Raising the bar in the organic search space amplifies its quality and effectiveness for both brands and the consumers you serve - and that yields dividends across the board for all search stakeholders.
Discovery Africa’s new emphasis on content began paying dividends, and their properties were able to grow their traffic and revenue. It is a mantra that is heard often, but increasingly it is becoming a reality for marketers.
They can be challenging to develop and maintain but should pay dividends in the long run. On-page optimization – the process of ensuring that your main website copy is fully optimized for the search engine bots – is certainly still important.
Understanding when the peak times to enter the poker game at the casino can pay big dividends. Even when you're sleeping, someone, somewhere is searching. That’s what we all love about paid search. It’s a dynamic, always on game that we get to play.
While this may be the equivalent of retail’s Q4, the post holiday lull in travel search really ends in March, so the right strategies could start paying dividends now. With the holidays in our rearview mirror and U.S.search advertising having...
But a proactive approach can pay dividends when it comes to establishing and maintaining relationships with your customers across geographical and linguistic barriers. Many job seekers and college graduates have already found out the hard way the...
Again, Google shouldn’t be overlooked but where other competitors hold even a substantial market share, there are dividends to be reaped. Google is, without doubt, the single biggest and, by extension, the most important search engine worldwide.
KM: Having a well-known brand like Wordtracker means of course that this approach is more likely to pay handsome dividends. His approach to link building has a real "business elegance" to it and he continually forces me to grow how I think about...
Breadcrumb navigation is another important internal link structure that can pay big dividends for SEO, especially for sub-pages that aren’t linked to from the global navigation template. One of the most overlooked aspects of a successful SEO...
Here's a fairly common scenario in the conversion rate optimization business: Someone in the company has a big marketing idea they want to test on the company website, or a strong hunch that a particular online merchandising strategy will pay big...
Matching that look-and-feel pays dividends when people catch the scent of what your website is offering them. Talk about mixed metaphors! I count four right there and four creatures come to mind: a bat, a dog, a fish, and a bird.
In the meantime, the Search Alliance is paying healthy dividends for the advertisers who had the foresight to build out and optimize campaigns prior to the transition. Now, with nearly a third of the search query market, U.S.advertisers have new...
SEO work you do today should still pay dividends in two years. There's been a ton of buzz about the deteriorating quality of Google's search results over the last week: Google's decreasingly useful, spam-filled web search
and demonstrated that no matter what your niche, search and social media can pay dividends. During the keynote panel, Increasing ROI through B2B Lead Generation, myself, Matthias Baur, Corporate e-Business Development Director at Reed Exhibitions...
Taking the time to analyze search data prior to creating a new product and/or launching a new brand campaign can pay dividends and prevent missteps from the starting line. From the opening keynote about integrated content across channels, to the...
