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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then went on to provide us with some key questions you should ask yourself when you think about your audience, which he divided into three main buckets: Mobile and social have been among the most talked-about subjects for the last couple of...

  2. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Amazon Product Ads and Google Shopping are back to back in terms of cost of sale (cost divided by revenue) for Q4 2012, but Google Shopping beats out Amazon for this metric. Google Shopping's shift to paid cost per click (CPC) listings shook the...

  3. The 5-Step Plan to PPC Prioritization for Maximum Profits

    CPA: Media Cost divided by Orders CTR: Clicks divided by Impressions and set as a percentage within Excel When it comes to our daily tasks as PPC account managers we have a plethora of tactics to choose from at any given time.