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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then went on to provide us with some key questions you should ask yourself when you think about your audience, which he divided into three main buckets: Mobile and social have been among the most talked-about subjects for the last couple of...

  2. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Amazon Product Ads and Google Shopping are back to back in terms of cost of sale (cost divided by revenue) for Q4 2012, but Google Shopping beats out Amazon for this metric. Google Shopping's shift to paid cost per click (CPC) listings shook the...