By that definition, the bounce rate is the total number of visits with only one page view divided by the total number of visits to your site. Do you consider the metric good or bad? Your answer should truthfully be, "it depends.
The main navigation first orients our attention to "Industries," currently divided into the following 14 categories: Last week, Google launched its updated Think Insights website. Maybe one reason it hasn't been written about much is due to what...
Amazon Product Ads and Google Shopping are back to back in terms of cost of sale (cost divided by revenue) for Q4 2012, but Google Shopping beats out Amazon for this metric. Google Shopping's shift to paid cost per click (CPC) listings shook the...
Impressions per Day (Monthly impressions divided by # of Days in the Month) Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing or declining period.
For example, in the first three months you might map out to produce 40 pieces of content total that is divided into blog posts and social media messages and set a goal for the 2nd quarter to increase by 25 percent.
All employee votes were added together, then divided by the number of total voters to get an average rank. Whether you're a seasoned online marketing veteran or new to the industry, it's very important to know all of the different tools at your...
CPA: Media Cost divided by Orders CTR: Clicks divided by Impressions and set as a percentage within Excel When it comes to our daily tasks as PPC account managers we have a plethora of tactics to choose from at any given time.
ROAS is simply PPC revenue minus PPC cost, divided by PPC cost. If you look up the definition of ROI, it looks a lot like the definition for ROAS: profit minus cost, divided by cost. Calculating ROI is one of the basic tenets of PPC, and yet many...
No search term – out of 2,000 divided across 20 sectors and sampled in 10 locations – had a consistent rank in the SERPs. Do you want to learn how geo-rankings affect SEO, particularly when organic rankings are used as a key performance indicator...
The definition of 'Bounce rate' is the total number of single page visits divided by the total number of visits but analytics packages may calculate it slightly differently. However what has been uncovered by Covario and is currently in discussion...
Divided Attention is the New Normal I was late getting it completed, which is pretty ironic given the subject is attention and distraction. I know you don't get paid to read, and doing so is taking your time away from something else, so you're...
To understand the relationship between keyword length and profitability, we did not look at return on ad spend (ROAS) per se – (i.e.revenue generated from the SEM ad spend, divided by SEM ad spend). Typically, query or visit volume is used to...
The 30-person search team is divided into three pillars: paid search, organic search and site optimization. David Lloyd, manager of global SEO for Adobe, likes to think of the software company's search team as curators of customers as they come...
Every monthly budget is divided by the number of days per month to give you the daily budget. Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency?
That conversion rate is typically the number of completed goals divided by total visitors to their site. Do you measure goals using your web analytics tools? How many? Many organizations only measure toward one goal.
Simply, it’s the total revenue divided by your active subscribers. CAC is your total costs divided by the number of subscribers. But, one of its weaknesses is that it’s a visit based analytics tool, instead of a person or customer based tool.
How much did you pay, divided by the number of working email addresses? Does that business plan include expenses and what you expect to get in return for those expenses? For example, when you pay your Internet bill, you expect to have a certain...
In a Google+ post announcing the new calculator, Google explained, “Sometimes it's hard to do math quickly in your head, like when you have to figure what 57.55 plus 68.43 divided by two is. Google has updated the calculator available on the search...
A mean average means the total number of pages viewed, divided by the number of people. Using analytics to improve your PPC performance is a topic that's been done to death. Then Google came and blew our minds by adding the stats straight into...
The tool is divided into four main areas: The last year or two has seen a big shift in the infrastructure that SEO agencies and in-house teams have had at their fingertips, as full campaign platforms have finally come of age.
