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  1. The 2014 Super Bowl Commercials Just Kicked Off

    So, let's divide this story into two parts. It's just under two weeks until the Super Bowl 48, when football fans will see whether the Denver Broncos or Seattle Seahawks will take home the championship, and we'll see which Super Bowl commercials...

  2. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    error (which means you can't divide by zero). Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills" for digital marketers. You must know how to use these two essentials in order to get a...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's number of U.S.households to determine your share of voice across markets. Advanced prospectors profit because they know where to look to find the nuggets...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    This is causing the divide between what was typically considered smartphone and tablet activity to narrow significantly. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user...