Google gave some more insight into its rationale for the case in a post on its Google+ page, explaining that it believes a divide is needed between the type of data it can reveal: Google has filed a legal challenge to the U.S.government, demanding...
This is causing the divide between what was typically considered smartphone and tablet activity to narrow significantly. With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user...
Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's number of U.S.households to determine your share of voice across markets. Advanced prospectors profit because they know where to look to find the nuggets...
Those that don't will only face a bigger digital divide between themselves and consumers – ultimately losing them to the likes of Amazon. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to start the discovery...
Everyone wants to focus on this ‘gender divide,' but in my opinion, your gender doesn't put you at a handicap in this industry or in life — anymore than I believe that your sexual orientation or race does.
Though we often divide up our projects by country because, let’s be honest, it’s an easy way to categorize things (not to mention budget allocations). Your rankings are up, traffic is up, and conversions are looking good.
You also want to balance your posts and divide them into logical categories so people can find what they're looking for. Don't get me wrong, social media is a fantastic tool for marketing and can't be ignored (in fact, it deserves a lot of...
We as marketers want to be able to divide, target and value different users as granularly as possible. Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid search in years.
Their less successful counterparts divide their time across multiple channels, tactics, and campaigns and invest less time in each. Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the majority of...
For this first basic calculation, just take your top-line data (for all summed fields, shown in blue), divide it by the number of days in that data, and multiply by the number of days you’re projecting for.
The International Telecommunications Union 2012 report found there was still a “huge divide” between broadband penetration rates in developed and developing countries. We made it through 2012 without facing an apocalypse, and now thoughts are...
Growth of the Mobile Divide We expect to see this divide grow in 2013 as the competition for growing traffic will keep newbies out, and veterans getting smarter in the game. 2012 was an awkward year for financial services.
Besides, a difference between position one and two, or two and three could only be a half a percentage point—but a huge divide might exist between the bid prices for those positions. You know you’ve hit the big time when you end up in a feature...
To calculate profit per impression, divide profit by impressions; for profit per click, divide profit by clicks. A lot of advertisers perform campaign optimizations based solely on conversion rate or cost per conversion, choosing the ads and...
The formula should divide the terms individual search volume by the the sum all of the values in that column. The process also puts Google’s keyword data into context as we divide each single data point into the total search volume for all...
Divide and Conquer These flexible tools can turn your blog, social media, and outreach efforts into a content machine that regularly delivers intriguing pieces to your audience through a variety of channels.
Download The Mindset Divide free from LinkedIn. Is your brand effectively harnessing the power of emotion to deliver a more powerful experience to consumers – and reach more of them? Emotional campaigns are almost twice as likely to generate...
Rather, divide by the total number of visitors minus all the micro-conversions. How many? Many organizations only measure toward one goal. Retail businesses that sell online typically measure completed sales transactions.
On the desktop the divide is wider and StatCounter gives Opera 1.7 percent of users against Chrome's 38 percent. Norwegian web browser firm Opera is sticking with Google as its default search engine for at least another two years.
However a classic trade off in mobile local advertising is that the more you divide audiences, the more you segment yourself out of impressions. That also translates to higher performance and monetization for mobile ads.
