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Diversification

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  1. A Strategy Map for Google Display Network Success

    GDN Strategy Diversification However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. To avoid crashing and burning on the GDN you need to establish a solid campaign structure foundation.

  2. Google ‘Search Plus’ and Our Ever Decreasing Circles

    Such social networks therefore act as a “filter bubble” – an enclosed world of ringfenced content and experience – with the conclusion being this negatively impacts discovery, diversification, originality, conflicting opinion, healthy debate and...

  3. Skype Dials in to Local Search

    Beyond status, it can be a revenue diversification play for Skype -- and just at the right time. This culminates more than three years of media conjecture around eBay's inability to find synergies with the $4.1 billion acquisition.

  4. The Search Bachelor

    Agencies need to make sure that they have enough SMEs to talk the language of their clients while still balancing client diversification. It's not the fake reality, the women who fall in love in the first hour, or the countless "most shocking" rose...