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  1. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    He basically analyzes a bunch of big content pieces that he's done, compares them to all the blog posts he's ever written, and sort of the time and effort distributions and comes to the conclusion that huge content that takes a ton of time and...

  2. How Valid Are Your Landing Page Test Conclusions?

    Since more of the mass of the normal distributions lies close to the mean, the actual numbers are more likely to be near it. Internet marketing produces a detailed and quantifiable view of your online campaign activities.

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