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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. In realistic terms, most businesses and brands may view this as a fight...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Testing format can also be tricky because of the direct impact it has on the distribution channel and consequently the promotion efforts. You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Building a calendar will help you organize your ideas and themes and create a cadence for publishing and distribution. Your inspiration and reason for writing that article or document, the audience you had in mind, how the piece ties into overall...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Yes, the survey was administered to 1,014 U.S.respondents, aged 18 - 65 or older with an even distribution.percent of respondents were male, 47 percent were female, with the majority of respondents having earned a high school degree or higher.

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video...

  6. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Press Release Distribution Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid Organic Social Content Distribution Unravelled; Badass Blogging...