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  1. 3 Keys to Activating an Audience with Smarter Content

    What has been so dramatically and irrevocably disrupted is the narrow control over distribution. Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion...

  2. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release. But when multimedia was added to the press releases it made for a great point...

  3. A Strategy Map for Google Display Network Success

    Luckily, we don’t have to define all of the targeting methods within the GDN; Alistair Dent did a great job in a previous article reviewing the core GDN distribution types. Tight distribution control: The inventory within the GDN is robust and your...

  4. SEO & Keywords: Think Conversions, Not Rankings

    Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. Perhaps it’s a focused case study, with supporting blog content, video, whitepaper or a combination.

  5. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    For example match your content and assets distribution to: Create a specific piece of content, survey or report for distribution at the event. Share insight and content before the show and utilize social media as an anchor for your show content and...

  6. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    So, despite hints over the past year that VEVO might strike alternative distribution deals with Facebook or Viacom’s MTV, YouTube remains the biggest and best “frenemy” available to drive ad revenue. The December 2012 YouTube partner data also...

  7. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post, blog post, YouTube, etc.and content type (video, article, etc. The idea is to take an SEO perspective on content and merge it with...

  8. Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows

    It seems the ruffled feathers have been smoothed over, though Fox could hardly ignore the web’s very own Goliath in their pursuit of content distribution channels. Today you can buy Fox’s new release 'Prometheus' in HD, available three weeks ahead...

  9. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Images, social sharing, video, expanded distribution, custom RSS and file attachments come with the upgraded packages. Regardless of the distribution service being used, brands need to remember the writing and optimization will influence the search...