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  1. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    By developing a fundamentally new way for people to create, distribute and discover content, we have democratized content creation and distribution, enabling any voice to echo around the world instantly and unfiltered,” it writes in the SEC filing.

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    So sometimes you may need to sacrifice relevancy for "linkability," which usually means lower intent traffic but a better chance for wider distribution and links. Here, you should segment all your keyword opportunities in a spreadsheet and pair...

  3. 3 Keys to Activating an Audience with Smarter Content

    Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion people. What has been so dramatically and irrevocably disrupted is the narrow control over...

  4. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management. The panel will reveal how to drive e-mail opt-ins from social, how to increase social following from...

  5. Conflicting PPC Trends: What They Mean & How to Fix Them

    New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. When managing PPC campaigns, specific trends and statistics can be in...

  6. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    So, despite hints over the past year that VEVO might strike alternative distribution deals with Facebook or Viacom’s MTV, YouTube remains the biggest and best “frenemy” available to drive ad revenue. Among the top 10 YouTube partners, Machinima...

  7. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    There still is an SEO value proposition and component to press release distribution that deliver newsworthy stories to targeted media and users in a well-written fashion. Stick to higher end distribution services that issue the press releases over...