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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    This option is basically a "suggestion" that certain ads are preferred for mobile devices, but you should utilize every element of distribution control within AdWords. But you should consider skipping this distribution option for now or monitoring...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    People taking images and uploading them directly to the network. Some of the issues that arise in documenting content spread effectively on social network are: Whether it is a publisher, social network, or social curation platform, marketers have a...

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release. It’s definitely not about “hey join my network” and you start pummeling them with your...

  5. A Strategy Map for Google Display Network Success

    Luckily, we don’t have to define all of the targeting methods within the GDN; Alistair Dent did a great job in a previous article reviewing the core GDN distribution types. Tight distribution control: The inventory within the GDN is robust and your...

  6. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    For example match your content and assets distribution to: Create a specific piece of content, survey or report for distribution at the event. Share insight and content before the show and utilize social media as an anchor for your show content and...

  7. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...

  8. Conflicting PPC Trends: What They Mean & How to Fix Them

    New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. When managing PPC campaigns, specific trends and statistics can be in...