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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. The podcast, on the other hand, can be distributed through other distribution channels like iTunes and can...

  2. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Make a list of distribution channels and activities. Building a calendar will help you organize your ideas and themes and create a cadence for publishing and distribution. Your inspiration and reason for writing that article or document, the...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    This ensures that there are no surprises for anyone in the room, and that you get everything set up just right, from the distribution channels to the tracking. You should also think about ways to repurpose your content across different channels, in...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Building editorial calendars/creative distribution processes for your awesome content. Overall, it’s a good change as its time SEOs start looking at marketing holistically and start looking at all the "Digital Marketing" channels as one.

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Continuously optimizing the ability to identify topics, content types, distribution channels and offers. Press Release Distribution Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    The distribution, discussion, and reaction to that online content off-site, on social platforms, must be earned, requiring the creation of quality content. This can also be said in the context of supporting strategies to differentiate, compete or...