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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Perhaps the message wasn't aligned with the audience or maybe the distribution channel was the wrong one? Testing format can also be tricky because of the direct impact it has on the distribution channel and consequently the promotion efforts.

  2. Combining Social & Content to Earn Visibility & Earn $$$

    This ensures that there are no surprises for anyone in the room, and that you get everything set up just right, from the distribution channels to the tracking. You have to track EVERYTHING, put tracking codes on every piece of information you send...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Does our content strategy include a dissemination phase that includes maximizing its potential for distribution through social networks? It's also possible that we'll see the release of a premium Google product to give us access to that data...

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Marty Weintraub, the genius extraordinaire of aimClear, has created the solution: Paid Organic Distribution. Now, keeping the above in mind, it will make it easier to know which audiences to expand to, how to better engage these high performing...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    The distribution, discussion, and reaction to that online content off-site, on social platforms, must be earned, requiring the creation of quality content. Social media may be considered to be the most effective channel to earn favor with audiences.

  6. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Dependent upon your channel of distribution, the content you create has to be unique, insightful and relevant. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing...