Dependent upon your channel of distribution, the content you create has to be unique, insightful and relevant. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Matt Cutts, Google's Distinguished Engineer...
At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management. Social channel advertising. If you are in any way responsible for driving brand awareness via social media...
Social media is both a content filter and a distribution channel. Content marketing involves creating unique content and driving discovery, engagement, and distribution of it through a combination of organic and paid channels.
New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. When managing PPC campaigns, specific trends and statistics can be in...
As you own the distribution medium here it does mean that it becomes much easier and necessary to plan in more detail. Remember here that the channel is all about the ‘customer as the channel’ and so the process for earned is simply to carefully...
So, despite hints over the past year that VEVO might strike alternative distribution deals with Facebook or Viacom’s MTV, YouTube remains the biggest and best “frenemy” available to drive ad revenue. So, as the charts above indicate, VEVO is both...
Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post, blog post, YouTube, etc.and content type (video, article, etc. The idea is to take an SEO perspective on content and merge it with...
This post goes into a little more depth around how you can then translate that list into an editorial plan that then covers every major distribution channel. As 2013 is now just days away we’re into the critical planning period for most marketers.
Distribution If you want to be top of the CMO’s agenda, who understand content more than SEO, be prepared to think like a marketer and understand cross channel and integrated marketing work on and offline and help them understand SEO in return.
Enable fast and easy distribution to all channels (including the ability to manage content across hundreds or thousands of local pages). Simplify cross-channel analysis and measurement. Provide cross-channel consistency.
This can affect your distribution channel strategy, promotions, and content. Mobile touches every demographic regardless of gender, age, race, and even income. Many advertisers now recognize this and plan to integrate mobile into their overall...
Along with targeting, timing of posts is the second-most important thing you can do from a creation and distribution standpoint when thinking about Facebook posts. While that hasn’t changed, the way we go about making those connections has and will...
Adoption of content management and distribution systems that save time while boosting accuracy and visibility All sorts of problems arise, however, when each marketing channel manages data in its own silo.
There still is an SEO value proposition and component to press release distribution that deliver newsworthy stories to targeted media and users in a well-written fashion. Stick to higher end distribution services that issue the press releases over...
If the site has many, many articles that are frequently found through search and have a good number of social referrals, then embedding social share functionality can increase social distribution of those articles just by making it easy.
Orabrush became the first product to go from no sales online or offline, to nationwide retail distribution just using YouTube. Today, the majority of their online sales come from YouTube channel viewers who make up more than half of their customer...
Make content distribution frictionless by adding social sharing icons site-wide (Facebook, Twitter, Google+). Leverage social media and social distribution channels to both demonstrate expertise in a subject and to share your content.
