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  1. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Even if press release distribution companies do something to address their archives, like noindexing old pages (and this is a big if), you're still looking at the larger problem of pruning links on the many sites that have republished those press...

  2. Win Earned, Owned and Even ‘Paid’ Links With Content

    As you own the distribution medium here it does mean that it becomes much easier and necessary to plan in more detail. The deal should then be easy: offer it as an "exclusive" for their blog, invite them to a VIP launch event or create some other...

  3. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    It seems clear that Google will continue to face legal issues so long as they profit from the sale and distribution of ads that target terms trademarked by others or otherwise attempt to steal traffic away from competitors through AdWords targeting.

  4. Google HUD Glasses: Possible Features & Implications for Marketers

    This would offer advertisers a new distribution method and likely increase the value of a daily deal impression. If Groupon’s IPO has taught us one thing, it’s that the daily deal market isn’t nearly as easy to replicate as previously assumed by...

  5. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Google has used the riches from its dominance in search and search advertising to expand into video distribution with YouTube, smartphone software with Android and Web browsers with Chrome. Let’s let entrepreneurs, technology and good old-fashioned...

  6. 9 Ways to Work with Your Client's PR Agency

    Devise an introductory-level training course for the agency PR account executives and managers that will give enough of an overview into the three main SEO areas (technical, on-page, and off-site marketing, including content distribution and link...

  7. 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

    Sears' willingness to let go of owning the content or the distribution, but instead commission it for that blogger's own channel will have a lasting effect on the brand's reputation. There is an exciting ring of 'see what happens' in this deal...