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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release. Competing with the big names, giant retailers, and pop up chains can be a tall measure...

  2. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    For example match your content and assets distribution to: Create a specific piece of content, survey or report for distribution at the event. Share insight and content before the show and utilize social media as an anchor for your show content and...

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    As you own the distribution medium here it does mean that it becomes much easier and necessary to plan in more detail. In simple terms the terms are used to describe the "control" a brand or business has over the various channels which it’s content...

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post, blog post, YouTube, etc.and content type (video, article, etc. The idea is to take an SEO perspective on content and merge it with...

  5. 15 Ways to Make Small Budget Content Creation & Marketing Work

    This post goes into a little more depth around how you can then translate that list into an editorial plan that then covers every major distribution channel. There is still a huge amount you can do as a small business with a great idea creation...