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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Anchor Text Distribution Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build more human engagement around the content and think...

  2. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Moreover, it can help inform distribution of budgets to different devices or OS. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Cross-device tracking has been on every digital...

  3. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. One could argue that the discussion around Net Neutrality has been...

  5. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    The complaint argued that given its placement of its own apps on Android smartphones - such as Google Play and Search - through its Mobile Application Distribution Agreements (MADA), it is stifling competition in the market.

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Make a list of distribution channels and activities. Building a calendar will help you organize your ideas and themes and create a cadence for publishing and distribution. Your inspiration and reason for writing that article or document, the...