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  1. 3 Keys to Activating an Audience with Smarter Content

    What has been so dramatically and irrevocably disrupted is the narrow control over distribution. Content is and always has been king, but the means of its distribution are now mediated through the eyes, ears, hearts, and relationships of 2+ billion...

  2. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    He detailed information about how it wasn’t really about the links in the press release, it was about the distribution and the readership of the press release. At Pubcon, which is taking place in New Orleans this week, presenters are providing a...

  3. March Madness = Search and AdWords Madness?

    Interestingly so, CPC distribution was higher in Canada and Germany than it was in the United States and the trend shows a drastic upsurge in a fairly obvious month. Occurring every spring, March Madness is the one time during the year when the...

  4. A Strategy Map for Google Display Network Success

    Luckily, we don’t have to define all of the targeting methods within the GDN; Alistair Dent did a great job in a previous article reviewing the core GDN distribution types. Tight distribution control: The inventory within the GDN is robust and your...

  5. SEO & Keywords: Think Conversions, Not Rankings

    Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services...

  6. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    It takes several factors to describe a distribution function adequately. Skew and kurtosis are statistical concepts for describing the shape of distribution functions, but luckily for us the former is actually very similar to how it sounds, and the...

  7. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    For example match your content and assets distribution to: Create a specific piece of content, survey or report for distribution at the event. Share insight and content before the show and utilize social media as an anchor for your show content and...

  8. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    In January 2012, the keyword "flu symptoms" was searched about 74,000 times per month and had approximately 5.8 million results, and the majority of CPC distribution was within the United States. One difference that can be seen is that CPC...

  9. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management. If you are in any way responsible for driving brand awareness via social media, growing your client base...