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  1. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Because local truly puts the customer at the center of cross-functional corporate...

  2. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If you think about our search capabilities we have a great data set of topical information about topical tweets. The hierarchy within search really has to lend itself to that taxonomy. An algorithm would mean brands would likely have to pay to have...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing also has an immediate impact on search. The podcast, on the other hand, can be distributed through other distribution channels like iTunes and can be consumed in other ways. Should a blog post be published on your blog or on a...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Step 7: Practice Distributed, Search-Informed Communications, and PR I often tell clients that local is the "back door" into competitive search results pages. Search engines are geo-locating results more and more – not just the local results block...

  7. 5 Critical Factors for Optimized Mobile PPC Targeting

    And individuals who search this exact term on mobile devices may also be analyzing the mobile-savviness of each provider. Folks who search this query on their mobile devices are probably looking for some quick information or a fast way to create an...

  8. What Does Google's Link Schemes Update Mean for Guest Posting?

    Link abuse in widely distributed widgets It seems like a natural fit to me, but a lot of search marketers are looking at this guideline update and just throwing the baby out with the bathwater. Cutts hits on some excellent points here that I think...

  9. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Over the last 12 months we have witnessed a content marketing...

  10. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...