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  1. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    The hypothesis here is that students are more interested in potentially staying closer to home, are more interested in offerings where they have either a campus or they have some other way of interacting with the community or teachers or the...

  2. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Use distance, style/formatting, icons, specific button labels ("subscribe"), and default field text to provide clarity. In its simplicity, SMO enables you to drive more traffic, interaction, and conversion while learning about your target audience...

  3. Security and Responsibility on the Virtual Frontier

    At the time, I had no idea and mentioned that since I'm not local to him (there's a whole country's worth of distance between us), I didn't think I'd find out. As infuriating as it is sometimes (okay, a lot of the time), if we're really honest with...

  4. The Large Agency SEO Client – How Does this Beast Differ?

    Since there is a shortage of qualified individuals in the search space, education programs such as the Search Engine Strategies conferences put on by Incisive Media and distance learning certifications such as the SEMPO Institute are helping to...

  5. New Search Patent Applications: July 5, 2006 - Google Coming to a Shopping Mall Near You

    A promotional offer may be generated by (i) accepting information concerning at least one of (A) a search query entered, at a client device, by a user, (B) an item or establishment which is the subject of a search result selected by a user using a...

  6. New Search Patents: May 3, 2006 - Microsoft and IBM Dominate with Recent Search Filings

    For example, when a user is using the mobile device as a car navigation system, a location-specific image of the user's destination location can be selected and displayed when the determined position of the mobile device comes within a certain...