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  1. SES New York is a Search Expo as well as an SEM Conference

    Booth: 121 eZanga (www.eZanga.com), a search engine marketing company and search engine founded by Beth and Richard Kahn in 2003, provides online advertisers with local, regional, and national advertising focused on generating high return on...

  2. Making the Most of Search Engine Copywriting

    In most cases, Google displays the meta-description for a page in the organic listing. Whether it's organic page titles and meta descriptions or PPC ads, it's your job, as someone who's seeking a conversion, to deliver what you promised.