It's important to know that Google Analytics "Hour of Day" displays the Year, Month, Day of Month, and Hour of the Day, in that order as a numeric string. Well over a year ago now, I found myself in a bit of a situation.
We also don't have any sales via phone calls that we can report against (yet this we site prominently displays its 800 number on the top/right of every page). This particular client is a bit of a "dream client.
Dominating the first page of Google requires an understanding of the various data types Google displays and how to take advantage. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate...
For best practice, create modifications of the same ad, keeping in mind the different displays and text placement. Over the past few days, and only in select Facebook Ad accounts, there have been some interesting and exciting updates to Facebook's...
Often, Google displays its answer to the question in the form of "cards" at the top of search results while it relays the information verbally. Google unveiled conversational search at Google I/O last week, and began rolling it out on the latest...
For example, they included a screenshot highlighting a user searching for an Italian restaurant, it not only displays the first result as an overlay on the map, it also shows all related Italian restaurants in the area with restaurant names and...
No problem – GeoFlow displays data in two other formats: Bubble Chart or Heatmap. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display geographic and time...
When clicking the "photos in" button, you are taken to a page that displays photos from Facebook users that have tagged a specific business. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so...
Google Now displays information "cards" such as today's weather, traffic to work, your flight time and much more. For now, the kind of information it displays is still limited but as the service improves, we might see better integration with...
The patent application, filed with the US PTO, describes a device that would be placed on a wristband and would include one or more touch displays. Google has filed for a patent, which, if developed, could bring a wearable smartwatch device to its...
Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already garnering interest from various advertisers and comes just a few months after Yahoo introduced the...
The Yahoo app lets users search for news topics they are interested in and displays summarized versions of chosen articles. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm.
Choose whether you want latest posts or a static page for Front Page Displays. In September 2012, it was reported that WordPress powers 1 in 6 websites. As someone who codes within WordPress on a daily basis, it's easy for me to sell WordPress to...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
If the target query includes "how to", "best", "top 10", "compare" or other intent refining modifiers, or if the query demands a certain level of text content, are you obviously offering something that visually connects, confirms relevance...
Facebook’s ranks and displays Nearby listings much as they newsfeed content, so the closest nearby businesses won’t necessarily appear simply because of their proximity to the user. A recent global update to Facebook’s Nearby mobile check-in made...
To the right of this data range is an arrow which, when clicked, displays various options for date selection and comparison. Search Engine Watch covers a lot on the topic of analytics. From using Advanced Segmentation to get a better idea of you...
Just select the Campaign tab and click “Map View” to generate a beautiful snapshot that displays view activity on an interactive map. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the...
It then pulls back these people and displays them alongside relevant content. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass.
As the screenshot below displays, meetthenra.org is bidding on keywords such as “nra” (to which they are expending a weighty 75 percent of their budget to and drives more than 85 percent of their traffic), and “obama gun control”.
