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  1. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...

  2. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    Facebook’s ranks and displays Nearby listings much as they newsfeed content, so the closest nearby businesses won’t necessarily appear simply because of their proximity to the user. A recent global update to Facebook’s Nearby mobile check-in made...

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Just select the Campaign tab and click “Map View” to generate a beautiful snapshot that displays view activity on an interactive map. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the...

  4. How the Gun Control Debate is Impacting Search Results

    As the screenshot below displays, meetthenra.org is bidding on keywords such as “nra” (to which they are expending a weighty 75 percent of their budget to and drives more than 85 percent of their traffic), and “obama gun control”.

  5. Will Europe Force Google to Change How it Displays Search Results?

    One possible remedy may be a change to how Google brands and displays its own products in the search results. Although Google escaped relatively unscathed from a U.S.antitrust investigation into its business practices by the FTC, Europe may bring a...