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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Many sites have unique mobile URLs and Google has solutions to help ensure crawling clarity in these cases. Google supports and has solutions for most mobile site configurations, which we can generally categorize by whether a site has unique mobile...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I recommend setting up competitor alerts to get notified when new keywords used, ads are changed or new SEO rankings appear for any of the URLs you want to monitor. Display We have all done market research on our competitor's website, keywords and...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page. All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    In cases like this, take the thank-you page URLs corresponding to all of your micro-conversions and put them into a regular expression when creating your new segment. Note: In this example, "Banner" is a medium assigned to all display ads for a...