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  1. Secret Sauce LoMo Tips for More PPC Sales

    Use a mobile-optimized Display URL (Mobile.Cpcstrategy.Com) Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic.

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Fallback pages are HTML pages that display if the requesting resource does not parse JavaScript. As the hashtag part of a URL is visible to the local browser but not the server, standard bot indexing practices that follow links fail in the absence...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links...